Nightclub Marketing: Compelling Customers to Visit in the Winter
Posted on: January 27, 2016 by RMS Hospitality
The post-holiday slump can negatively impact business. From blizzards to debt from the holidays, the business tends to slow down during the winter months. However, with these simple marketing ploys, you can easily attract a more consistent clientele to your nightclub this chilly season. To gear up for the crowds, ensure your clients are equipped with Nightclub Insurance Program.
Pick a Theme
Spark online conversations by asking customers what the best and worst part of the winter season are. Consider running a contest where customers enter photos or videos showing them participating in their favorite winter activity for a chance to win cool prizes, which are awarded at a special event in the bar, says Nightclub and Bar. Once customers are at the club, ask them to become a part of the mailing list to receive promotional offers for the slower times of the year.
Provide Incentives to Join Mailing List
Compelling offers include VIP table service, discounts on nights that feature popular DJ’s, backstage passes, and more. Naturally, patrons will want to bring a friend or two, as well, which will draw more businesses to the club.
Throw a Party that Counts Down to Spring
To motivate more people to visit the establishment, reserve one or two nights to go all out for the clientele. Hire professional dancers, a popular DJ, or a guest celebrity, if possible, says the article.
Celebrate the Small Holidays
Leap Year occurs this year, which is a great excuse for running promotions for your nightclub. Create drink specials with a theme or host a singles event in honor of Sadie Hawkins Day.
Attract the Sports Crowds
Football games and the Super Bowl are huge events that can bring in immense revenue for nightclubs. To compete for more fans and sports-goers, try asking sports related trivia questions online and offering special prizes and promotions to the winner once they are in the nightclub. Or, start a trending hashtag that Facebook and Twitter followers can use to join in the contest.
At RMS Hospitality Group, we offer specialty programs whether your client is in an upscale urban district or a higher-risk locale. We will work with your client to determine their risk exposures and write a policy that is matched with their needs. For more information on our products, contact us today at (888) 359-8390.