There are multiple ways that sports bars can capitalize on football season with multiple promotions and opportunities for customers. But for many, fall is synonymous with only one thing: football season. For restaurants, especially sports bars, football season offers a perfect opportunity to capitalize on America's love of the game. Sports bars should invest in sports bar program insurance and focus on these five ways to boost sales on and around game days.
There are several methods for sports bars to succeed during the football. Likewise, there are multiple chances a week to capitalize on this with the NFL taking place on Thursdays, Sundays, and Monday. Bar owners can also take advantage of the college football crowd, emphasizing specialties on Fridays and Saturdays. However, there are several key factors that a spotts bar can use to succeed.
Football fans crave specific foods to watch their teams battle on the field. Statistics from the last round of Super Bowl parties show Americans drank 325 million gallons of beer and ate 10 million pounds of ribs, 1.3 billion chicken wings, and a crazy high amount of pizza. The first order of business for sports bars to maximize profits during football season involves serving classic football fare on game days. Even if pizza and chicken wings are not on your typical menu, you would be wise to add them as a special for Saturdays, Sundays, and Monday nights during football season.
Loyal football fans will not go out to dinner during their team's game window if there is not a TV in the restaurant. Make your patrons happy by broadcasting the game on a big-screen TV. Even better: broadcast multiple games on multiple big screens. To further improve your profits, advertise game-day take-out and delivery of traditional favorites before and during football games so armchair quarterbacks can enjoy your food and the game from their favorite recliner.
You could offer deals like 50% off pizza following a win by the home team or a free beer with purchase for every touchdown. Consider event insurance coverage for sports bars to offer a "play that pays" deal, where you offer your guests an incentive (like paying off everyone's drink tab if the home team runs a punt back for a touchdown in quarter 4). It's unlikely to happen, and you're covered by insurance for pubs and taverns if it does, but the buzz surrounding it will be huge.
Keep your servers energized by offering prizes for sales, including paid time off, shift meals, gift cards, or first choice of work schedule. It will energize employees.
Football and parties go hand in hand, and the opportunities are vast. From tailgates to Super Bowl, the sky is the limit. Be creative by offering pre-game breakfasts. And don't forget Fantasy Football; fantasy draft parties can bring in big crowds.
Look into the use of sports bar program insurance to ensure your financial stability, and try these creative suggestions to leverage the power of football season into profits!
At RMS Hospitality Group, our expertly crafted policies are written specifically for the hospitality industry. We offer custom tailored solutions to meet any venue's specific needs. For more information, contact our knowledgeable experts today at (888) 359-8390.
At RMS and associated firms, business continues as usual. Our staff is remote-capable and available to handle all partners, brokers, and insureds at the present time.
