Tips for Boosting Jazz Club Success
Posted on: November 9, 2015 by RMS Hospitality
Operating a club of any kind requires specific skill and passion. In order to be successful, experts emphasize that there are various components to ensure survival and one mentality: that you’re never quite out of the woods, so to speak. Therefore, ensure your Jazz Club Insurance Program is up to date and follow these simple, yet strategic tools for success.
Staying Relevant- The more known the club is, the more likely customers and artists alike are going to be attracted to it. In order to bring in more clientele, experts at Ottowa Jazz Scene recommend playing mainstream jazz music as opposed to avant-garde styles of jazz. However, including a variety of similar genres that suit the club and demographic can bring in a more diverse range of people. Stick to your roots and your vision, but stay relevant within the musical community.
Noise Level- The location of a jazz club is critical to its success. While a small town club might be restricted by noise regulations, a downtown spot might have more leeway in terms of hours of operation. In addition, if you are able to operate a club out of an underground space, even better.
What’s more, Cory Weeds, owner of Cory Weeds’ Cellar Jazz Club, discusses the environment that he promotes at his club. He states “We are committed to providing an optimum listening environment. While the performance is in progress we ask that you keep the volume of your conversation to a minimum during the performance.” He also requests that cell phone conversations be taken outside during the show.
Playing Multiple Nights in a Row- Weeds states that if a musician has a good track record with selling seats at his venue, he may book them for 3-4 night runs. In turn, the first two nights, typically Friday and Saturday, earn enough revenue to pay for the run and the third day is complete profit. What’s more, this allows clubs to charge a lesser cover fee on the third day to attract a wider demographic, such as college students.
Dedication to the Club- There’s no greater tool for success than passion for the business. Consistently working to improve the customer experience, musician bookings, processes, listening environment, menu, drinks, and more are all key contributors for your club’s success.
At RMS Hospitality Group, we will work with you to evaluate your business and its potential risk profile to provide you with a competitively priced package. Our customizable policies have been specifically designed to suit this client group and its protection needs. For more information, contact our jazz industry specialists today at (888) 359-8390.