The Most Common Problems Faced by Live Music Venues
Posted on: October 16, 2019 by RMS Hospitality
For concertgoers visiting a live music venue for a great show, they probably don’t see what’s going on behind the scenes. Getting a ticket and showing up on time is all the patron has to do to see their favorite artists. But for those who run a music venue, there’s a world of challenges that face them on a daily basis.
Even the most smoothly run venues have their hurdles they have to deal with and a number of issues can pop up at any moment, possibly throwing an entire show out of whack. From dealing with musicians to trying to attract regular crowds to see a show, music venue clients should be aware of how they can handle what they are confronted with.
Here are some common problems live music venues face.
Slow Ticket Sales
It would be ideal to sell out every show and pack the house, or even depend on some major artists to do this. Unfortunately, this isn’t the case. Sometimes, there are shows that just don’t cut it when it comes to ticket sales expectations, which means venue owners have to get creative and find a solution. Marketing strategies should be examined to make sure potential buyers are getting contacted and social media campaigns should be pursued in order to give concertgoers a nudge.
By using sites like Facebook, Instagram, and Twitter, for example, a venue is upping its chances of gaining exposure for their upcoming calendar. Depending on word of mouth or reputation alone aren’t enough in today’s digitally-focused world, so being engaged on social media can help to boost sales over time.
Previous Claims Against a Venue
Sometimes, things just don’t go according to plan during a show and someone gets hurt, literally. From tripping and falling in the bathroom to a show’s pyrotechnics somehow hurting a visitor, a venue that has a reputation of being dangerous or faulty can keep people from attending a concert at that establishment.
This is why a full-scale review of the property should be conducted to make sure everything is up to code. Also, music venue insurance can be invested in to make sure claims related to injuries are covered against. Being able to look out for the individuals who attend a concert as well as keeping the venue’s owners from major financial loss should be prioritized.
A Headliner with a Bad Reputation
Rock and roll once came with the reputation that its stars were all about controversy. But now, with the advent of social media and the limited privacy issues related to its use, a headliner who has done something in their past related to misconduct or offensive behavior may spell trouble for a music venue looking to sell their tickets.
Booking someone who has a checkered past or who’s currently going through a new controversy means a semi-endorsement of that headliner. Issues can blow over quickly, but sometimes the lasting effect can spill over to a venue’s bottom line when trying to sell tickets.
About RMS Hospitality Group
At RMS Hospitality Group, our expertly crafted policies are written specifically for the hospitality industry. We offer custom-tailored solutions to meet any venue’s specific needs. For more information, contact our knowledgeable experts today at (888) 359-8390.