St. Patrick’s Day Marketing for Lounges

Posted on: March 14, 2016 by RMS Hospitality

St. Patrick’s Day is right around the corner and what better way to attract a crowd than hosting a themed marketing campaign? This festive season, enlist the help of these social media and marketing techniques to boost revenue for your clients’ lounge. Further, their operations need to be safeguarded with the right Lounge Insurance Package.

Social Media Contest

This provokes engagement with followers. Consider asking themed trivia questions leading up to the day and the winner can be rewarded with a free meal or drink on St. Patrick’s Day, says RCP Marketing.

Promotional Discount

Try offering discounted drinks or merchandise to customers who wear green. Let everyone know about this promotion on the social media page to provide incentive to participate.

Raffles and Giveaways

Themed merchandise can be given away to customers. Announce these items via social media, personal letters, or email blasts.

Holiday-Specific Menu

Especially for lounges, it’s important to develop a holiday themed drink to celebrate St. Patrick’s Day. Whether it’s a classic drink with an Irish twist, or it features classic Irish whiskey, these specials can help drive revenue.

Gift Certificates

Any promotions the lounge offers can be sold through Groupon at cheap rates. This way, more people will have exposure to the lounge and have incentive to try it out.

Four-Leaf Clover Promotions

Offer discounts on items in sets of four. For example, sell three drinks at regular price and the fourth free. This can apply to appetizers, meals, merchandise, etc.

At RMS Hospitality Group, we want to ensure the success and protection of your clients’ lounge and these tips will help to promote their business and sustain the crowds throughout the year. Our coverages are crafted specifically for the hospitality industry and protect against the wide range of perils that one might face. To learn more, contact our experts today at (888) 359-8390.

Posted in: blog Lounges