Bar Marketing Tips for Summer
Posted on: June 29, 2016 by RMS Hospitality Group
Summer is an ideal time for your clients to showcase their bar. With vacationers coming in every weekend, it’s important for your clients to set themselves apart from their competition. In addition to securing them with a custom tailored Bar Insurance Package, share the following tips with them to ensure their summer season is both profitable and memorable.
Hire a specialist.
While it may be extra money to add to your budget, hiring a marketing specialist has numerous benefits. Gone are the days where your clients can depend on word of mouth or have a young bartender do the social media posting. There are so many resources and tools out there, so if your clients are unfamiliar with them, it’s time to hire a specialist.
According to Nightclub and Bar, with online ads, you can really hone in on your target demographic rather than just broadcast a message in a certain market and hope your target lands on it; for instance, Louie LaVella, a Nightclub and Bar Marketing Consultant, says “if I want to go after someone, I can create a post creating an ad targeting a 28-year-old living in L.A. who likes a certain DJ and is having a birthday this week. So even if you’re not already following my bar on Facebook, you can be targeted. You’ll see my ad, and then if you click on it, you’ll see it more.”
Summer specific marketing.
For those located in college towns or that often get a lot of tourists, now is the time to mix up the menu and specials to attract the summer crowds. Work around the 4th of July as this is a huge holiday, throw after parties, make seasonal drinks, etc. Gearing marketing toward the season will only benefit the bar in the long run.
At RMS Hospitality Group, we are dedicated to protecting the operations of bars and their employees. Our comprehensive coverage provides protection against a broad scope of exposures your clients’ businesses and employees face to promote their success and longevity. For more information, contact us today at (888) 359-8390.