4 Easy Social Media Marketing Tips for Bars
Posted on: October 7, 2016 by RMS Hospitality
With so many social media platforms these days, it’s easy to get overwhelmed and not know where to start. However, an effective social media strategy can drive business and boost profits significantly. Therefore, in addition to securing your clients’ establishments with a Sports Bar Insurance Program, share the following advice with them.
Spread the word.
Post any events you have on an event listing website. This way, regular events will be constantly promoted on more than one platform. Next, post the events on all social media pages to acquire a large guest list.
Join FourSquare or SCVNGR to reward customers for consistently checking into the establishment. According to Upserve, when you join any of these programs, you can start offering specials to the people who check in the most. For example, FourSquare dubs people “the mayor” of an establishment if they’ve checked-in more than anyone else. Many restaurants offer, say, a free drink or a free burger to the mayor of their establishment. This encourages customer loyalty and repeat visits.
Post lots of photos.
Post plenty of pictures from events and tag as many people as possible. Not only will this showcase the bar, but it will also show up on all of the newsfeeds’ of those who are tagged. This will encourage newcomers to check out the spot!
Start tweeting deals and offers on Twitter. It’s easy, quick, and has the potential to get retweeted by our followers, further increasing the online visibility. More importantly, the benefit is the “retweet” that, once you have a loyal list of followers, will become beneficial to you in driving new customers into your bar. Your minimal amount of effort can be to simply tweet specials you’re having, like 10 cent wings, says the article.
At RMS Hospitality Group, we understand the inherent risks associated with the pub industry. However, our comprehensive specialty programs are uniquely written to protect establishments like your clients’. To learn more about our products, contact us today at (888) 359-8390.